Last edited by Jukinos
Thursday, August 13, 2020 | History

1 edition of Marketing information found in the catalog.

Marketing information

Marketing information

a professional reference guide

  • 160 Want to read
  • 12 Currently reading

Published by Business Pub. Div., College of Business Administration, Georgia State University in Atlanta (University Plaza, Atlanta, Ga. 30303) .
Written in English

    Subjects:
  • Marketing -- United States -- Directories.

  • Edition Notes

    Includes indexes.

    Statementedited by Jac L. Goldstucker ; compiled by Dennis W. Goodwin with the staff of the Business Publishing Division, Georgia State University.
    ContributionsGoldstucker, Jac L., Goodwin, Dennis W., Georgia State University. College of Business Administration. Business Publishing Division.
    The Physical Object
    Paginationxxv, 369 p. ;
    Number of Pages369
    ID Numbers
    Open LibraryOL14091840M

    ADVERTISEMENTS: Marketing Information System (MIS) is a permanent arrangement (system or setup) for provision of regular availability of relevant, reliable, adequate, and timely information for making marketing decisions. Information is like a life-blood of business. Quality of decisions depends on the right type of information. The right information implies the right quality, the right. "A marketing information system, which continuously collects the initial, routine and systematic data, is not only used for one particular topic but is designed for monitoring the degree of the marketing success to ensure the achievable of the operation as well." Importance [ edit ].

    Marketing Intelligence System: The marketing intelligence system provides the data about the happenings in the market, i.e. data related to the marketing environment which is external to the organization. It includes the information about the changing market trends, competitor’s pricing strategy, change in the customer’s tastes and. Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world/5.

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Marketing information Download PDF EPUB FB2

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